Content Marketing Manager

Location: Hyderabad

Department: Marketing

Job Type: Full-Time

Experience: 3 years

About Distacart

Distacart is a leading cross-border marketplace, delivering authentic Indian products like groceries, personal care items, traditional attire, and festive essentials to customers outside of India. Our mission is to connect global audiences with the richness of Indian culture, offering the convenience of modern e-commerce with deep cultural roots.

Join our passionate and innovative team as we make Indian culture accessible to everyone, everywhere—beyond India’s borders.

Job Description

Distacart is looking for a Content Marketing Associate to support our content creation and distribution efforts. This is an excellent opportunity for a creative storyteller who is passionate about crafting engaging and culturally relevant content for global audiences. If you’re eager to learn, grow, and contribute to our mission of sharing Indian culture worldwide, this role is for you.

Key Responsibilities

Content Creation

• Develop engaging content for blogs, social media, emails, and website copy, aligned with Distacart’s brand voice and goals.

• Assist in writing culturally relevant and shareable content to engage global audiences.

• Proofread and edit content to ensure high-quality, error-free outputs.

Content Management

• Manage and update the content calendar, ensuring timely delivery and alignment with campaigns.

• Coordinate with cross-functional teams to support marketing initiatives and product launches.

SEO and Optimization

• Conduct basic keyword research and optimize content to improve organic visibility.

• Implement SEO best practices and track performance metrics to refine future content.

Analytics and Reporting

• Monitor content performance using analytics tools (e.g., Google Analytics).

• Assist in preparing reports on engagement, reach, and other key metrics.

Collaboration

• Work closely with the design and marketing teams to create cohesive campaigns.

• Contribute ideas for new content formats and campaigns based on market trends.

Key Responsibilities

Content Creation

• Develop engaging content for blogs, social media, emails, and website copy, aligned with Distacart’s brand voice and goals.

• Create content for internal-facing materials, including sales enablement resources, training materials, and employee communications, ensuring high readability, clarity, and relevance.

• Assist in writing culturally relevant and shareable content to engage global audiences.

• Ensure all content is plagiarism-free, human-curated, and highly readable for both external and internal audiences, following best practices for content creation.

• Leverage AI tools like ChatGPT, Jasper, or Grammarly to draft, refine, and enhance text-based content efficiently, ensuring human-like quality.

• Use AI-powered design platforms such as Canva or Adobe Firefly to create visually appealing graphics and visuals for social media and internal materials.

Content Optimization

• Create content that aligns with SEO best practices for on-page optimization, such as proper use of keywords, meta descriptions, headers, and internal linking.

• Collaborate with the SEO team to ensure that content supports overall SEO goals and enhances organic visibility.

• Utilize AI tools for keyword integration suggestions, readability improvements, and content scoring for better on-page performance.

• Maintain content that adheres to high-ranking practices, ensuring that all pieces are optimized for both search engines and human readers.

Market and Industry Research

• Stay up-to-date with industry trends and best practices, applying these insights to content creation for both external and internal audiences.

• Conduct comparative analysis of competitors’ content and strategies, ensuring Distacart’s content remains competitive and aligned with market trends.

• Monitor content performance and adjust strategies accordingly to stay relevant to the audience and maintain a competitive edge.

Content Management

• Manage and update the content calendar, ensuring timely delivery and alignment with campaigns.

• Coordinate with cross-functional teams to support marketing initiatives, product launches, and sales strategies.

• Utilize AI tools to automate repetitive tasks, generate content ideas, and create platform-specific variations.

Analytics and Reporting

• Track and report on content performance, including engagement, reach, and conversion metrics.

• Use AI-powered insights to analyze content effectiveness, uncover new opportunities, and refine future content strategies.

Skills

Technical Proficiency

• Proficiency in using AI tools for content creation, including:

• Text-based tools: ChatGPT, Jasper, Grammarly, or similar platforms for drafting and editing.

• Image-based tools: Canva, Adobe Firefly, DALL·E, or similar tools for creating engaging visuals.

• On-page SEO best practices knowledge and the ability to create optimized content for both external and internal audiences.

• Strong ability to produce plagiarism-free, human-readable content that resonates with both external customers and internal employees.

• Market trend awareness and the ability to conduct comparative analysis to ensure content competitiveness.

Why Join Us?

At Distacart, you’ll:

• Gain hands-on experience in a fast-growing e-commerce environment.

• Collaborate with a supportive and creative team.

• Contribute to making Indian culture accessible to global audiences.

• Enjoy opportunities for professional growth and skill development.

Ready to start your journey?

Send an email to marketing-hires@distacart.com to send in your application along with your writing samples or portfolio. Join us at Distacart and help us bring India closer to the world!